Friday, December 1, 2017

Where Do Your Car Shoppers Defect To? October On-the-Lot Report Cross-shopping Analysis

Which vehicles are getting the most lot visits from mobile consumers? Our October On-the-Lot report has the answers. Based on's patented On-the-Lot technology, we have identified the top five luxury and non-luxury brands with the most lot visits from mobile consumers. For each of these brands, we identified the top five lots that mobile consumers also visited. Here are some highlights of the October report:

  • Luxury shoppers were apt to cross-shop both luxury brands and non-luxury brands. Non-luxury shoppers were less likely to visit a luxury brand.
  • Cadillac and Lincoln shoppers were least likely to visit other luxury brands – with their top five cross-shopped brands all being non-luxury.
  • BMW shoppers visited Honda more than any other manufacturer. Honda also was in the top five cross-shopped brands for Cadillac and Mercedes-Benz shoppers.
  • All eyes are on Nissan in the non-luxury category. Nissan ranks in the top five most visited lots for every non-luxury brand we studied. But Chevrolet, Chrysler Dodge Jeep Ram (CDJR), and Ford are all close behind. Each of those brands landed in the top five for four out of the five non-luxury brands we studied.

Honda and Nissan: October was your month! For more insight, check out the October report.

Wednesday, November 15, 2017

Be Familiar and Aware of Online Crime!

Key Cyber Fraud Terms and Definitions

Saturday, November 11, 2017

JD Power Dealer Of Excellence Announcement

Special Announcement:

Does your dealership have what it takes?

As an Ambassador for the J. D. Power's coveted Dealer Of Excellence Award, J. D. Power is looking for auto dealerships who excel in the sales (CSI) and service (SSI) customer experience, as well as other 'best in class'  treatment in their markets.  

Less than 24% of dealerships nationally will qualify as a 'Dealer Of Excellence ' dealership. If you feel your dealership might qualify, or you wish to nominate a potential candidate for the J. D. Power 'Dealer Of Excellence 'Award, please provide the Dealership name and corporate contact information for consideration.

Please contact Tom Morris via FB messenger, or email him at .  
Tom's mobile number is 716-829-9368. Feel free to call or text him with any questions you may have. 

Friday, November 3, 2017

Are You Charismatic?

Charismatic people always seem to have an edge at work and in their personal lives, but pinpointing what makes someone so magnetic isn't easy. But researchers have attempted to boil down what it is that makes someone like George Clooney so likable—through a series of six questions.

Monday, October 23, 2017

Scott Painter Takes Another Trip To The Money Well!

LOS ANGELES — Scott Painter's new Fair car-leasing app announced on Friday that it's closing a new funding round led by BMW iVentures and includes investments from Penske Automotive Group and other investors.

The startup also announced it has raised nearly $1 billion in debt funding from a group investment banks that traditionally back auto debt portfolios, and from a Sherpa Capital-led entity that is being set up to fund innovative transportation models like Fair's flexible ownership model.

"It's clear that technology is transforming how we buy and own our cars, and the consumer is the winner — with simple, more flexible, and more cost-effective options than ever before," said Painter. "Fair is on the forefront of making personal mobility more accessible for a new generation of customers."

Let by Painter and auto finance legend Georg Bauer, Fair is bringing the all-digital transaction into the auto space into the auto space. Fair is designed to free consumers from the long-term commitment and higher cost of traditional ownership. The platform approves customers for a car with a driver's license and bank account before having them sign for it through Fair's mobile app.

According to the company's announcement, Fair represents a strategic investment opportunity for manufacturers like BMW because its technology-driven flexible-ownership solution benefits dealers like Penske Automotive Group and customers alike.

"Fair offers a completely new customer experience," said Ulrich Quay, BMW I Ventures managing director. "The company allows users to access vehicles without a fixed term. This appeals in particular to younger generations who want more flexible usage models."

Painter said the Fair model relies on dealers as ongoing operational partners, which is why it made sense as an investment for Penske, dealer group officials said. Painter went on to say that Penske's physical infrastructure will serve as a foundation to enable Fair's flexible model.

"Penske is committed to be on the leading edge of technology, and our investment with Fair reflects that commitment," said Penske President Robert Kurnick. "The potential appeal of the Fair app to consumers is compelling while keeping our company at the forefront of bringing mobility solutions to the marketplace."

The following are some examples of the unique offerings Fair is coming to market with:

  • In-App Everything: By simply scanning their driver's license, linking a bank account, and signing in the app, Fair customers can order a ready-to-pick-up car from anywhere in minutes, get approved for financing, and pay the exact payment they want.
  • Total Flexibility: Fair gives customers the freedom to drive their car for as long as they want, and turn it in with just five days' notice. Fair accomplishes this by buying the car on a user's behalf when they order it on the app, which frees the customer from a long-term financial commitment and unlocks Fair's flexible model.
  • All-In-One Monthly Payments: Fair combines practically all of a car's ongoing costs into a customer's monthly payment, including a limited warranty, routine maintenance, and roadside assistance. Customers can even add insurance with only a few clicks.
  • Guaranteed Prices: Fair uses artificial intelligence to analyze pricing data, and only offers cars it identifies as great deals. In addition, Fair guarantees a customer's monthly payment won't exceed that of a comparable loan or lease.

"In addition to Fair's obvious benefit from customers, we believe our app will be a critical tool for dealers handling the rising flow of high-quality lease returns we expect over the next several years," 

...said Bauer, who serves as Fair's president

"Enabling this process with digital capabilities creates an amazing opportunity for consumers, and helps build brand loyalty for automotive brands."

Fair plans to grow its presence from Los Angeles to the rest of California by the end of 2017, and to other select markets nationwide through 2018.

Friday, September 8, 2017

Ten Most Notoriously Dangerous Mobsters in American History!

We decided to put it to public vote and see who you thought were the top 10 mobsters of all time. We had nearly 200 votes in which each person could pick 10 mobsters from our hit list of over 100 criminals identified by the FBI.

1. Lucky Luciano

Lucky Luciano

Top 3 Reasons

1. He restructured the Mafia after planning the assassinations of Sal Maranzano and Joe Masseria, bosses of the mustache Pete era of the Mafia. Lucky implemented fundamental changes to how the mob was run, creating a business approach to organized crime and putting an end to bloodshed which drew the attention of law officials.

2. He setup the Commission to act as governing body for organized crime on a nationwide scale which took the mob to a new level, he also split New York into Five Families.

3. Lucky also offered to help in the war effort during World War II by using his criminal connections in Italy to advance the Allies' cause.


2. Carlo Gambino

Carlo Gambino

Top 3 Reasons

1. Carlo earned the family over $500,000,000 a year, gave the nod for many contracted hits, ran the family with an iron fist for over 20 years.

2. In 50 years of crime he served only 22 months in prison (1937–38).

3. He was low-profile, but a ruthless mob boss who came up through the ranks from the early inception of the Commission. During his reign he never had an attempt made on his life.


3. Frank Costello

Frank Costello

Top 3 Reasons

1. He started off life as a down and out kid who rose to lead what is today known as the Genovese Crime Family.

2. Frank had many connections in the political arena which helped his influence in the underworld. By the 1940's he had virtually taken control of New York politics through his connections in the Democratic Part at Tammany Hall.

3. Despite nearly being killed in a 1957 power move attempt by Vito Genovese, Frank always preferred to swap the gun for a handshake in many of his business dealings.


4. Meyer Lansky

Meyer Lansky

Top 3 Reasons

1. Despite being of a Jewish background in an era where Italian-Americans ran the mob, his admirable knowledge of business and finances made him a key figure in helping to strengthen the mob.

2. Between 1932 and 1934 Lansky joined Luciano and Johnny Torrio, among others, in forming the national crime syndicate and became one of its major overseers and bankers, often laundering funds through foreign accounts.

3. By 1970 it is said that the total holdings for Meyer were estimated to be at $300,000,000.


5. Tony Accardo

Tony Accardo

Top 3 Reasons

1. Accardo controlled one family that spanned across the whole of Chicago, where New York was split into five families.

2. From 1906 until his death in 1992, he only spent one night in jail in a criminal career that spanned 8 incredible decades.

3. Accardo came to infamy as a hitman for Al Capone and allegedly participated in the Valentine's Day Massacre, the Frankie Yale hit, and the killing of two Outfit traitors at a dinner table in which he received the name "Joe Batters" from Al Capone due to his skill with a baseball bat.


6. Al Capone

Al Capone

Top 3 Reasons

1. In 1920 during the height of Prohibition, Capone's multi-million dollar Chicago operation in bootlegging, prostitution and gambling dominated the organized crime scene.

2. Newspapers of the time estimated Capone's operations generated $100 million in revenue annually.

3. The St Valentines Day Massacre of 1929 was a plot by Jack McGurn and Al Capone to take out 7 North Side Gang mobsters. Although Capone was staying at his Miami home at the time, the public and the media immediately blamed him for the massacre. He was dubbed "Public Enemy Number One."


7. Vito Genovese

Vito Genovese

Top 3 Reasons

1. Vito rose to power during Prohibition as one of the mobs best enforcers and would later become leader of his own family, the Genovese Crime Family.

2. His commanding presence and intimidation would see Genovese take control of the New York area for a period of time in 1957 after he worked with Carlo Gambino to get rid of Lucky Luciano's allies.

3. In 1937 after being deported to Italy, he became a friend of Benito Mussolini, financing several Fascist operations while engaged in narcotics smuggling to the United States.


8. Albert Anastasia

Albert Anastasia

Top 3 Reasons

1. One of the most feared mobsters of all time, who helped run the mobs enforcement arm, Murder Inc with Lepke Buchalter. Due to his violent temper and work as a hitmen he was quickly given the intimidating nickname "The Lord High Executioner".

2. After the "disappearance" of his boss, Vincent Mangano, Anastasia would go on to lead what would later became known as the Gambino crime family.

3. Anastasia's brutal murder made headlines, and is still remembered as one of the mob's most gruesome killings.


9. Vincent Gigante

Vincent Gigante

Top 3 Reasons

1. Despite failing to kill Frank Costello in a 1957 plot ordered by Vito Genovese, Gigante still managed to continue his criminal career and would eventually take over the family in the early 1980's.

2. In order to avoid being prosecuted Gigante faked mental problems for decades to protect him while on trial, often wandering the streets in a bathrobe to which the media dubbed him the Oddfather.

3. A shrewd mob leader, Gigante would demand that when a mobster referred to him that they would point to their chin so not as to be recorded on wiretaps. Chin derived from his mother's use of the Italian pronunciation of his given name, Vincenzo.

10. John Gotti

John Gotti

Top 3 Reasons

1. Gotti worked his way up to lead the Gambino Crime Family after orchestrating a hit on the present boss of the time, Paul Castellano. He would then go on to be dubbed the Teflon Don and the mob's symbol of invincibility, because charges against him "just wouldn't stick."

2. It is estimated that, while John Gotti acted as boss, the Gambino family made more than $500 million in revenue from illegal activities such as gambling, drug trafficking, extortion, and stock fraud.

3. Despite not keeping a low profile like most successful Mafia bosses, Gotti brought the Godfather to life in the public eye and become a local hero. He was the stereo typical mobster who quickly grouped together a large following.


Thursday, September 7, 2017


We are thrilled to announce that Search Engine Land recently included Adtaxi amongst the shortlist of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world.

We were named one of the finalists for the following Best Retail Search Marketing Initiative – SEM, recognizing successful and innovative campaigns utilizing best practices for paid search advertising in the retail/e-commerce industry.

The Search Engine Land editorial staff and contributors are the primary judges for the campaign focused categories, while industry luminaries and independent partners serve as guest judges for the individual, agency and in-house team awards categories.

Michelle Robbins, the SVP of Content and Editor-in-Chief of Search Engine Land, was incredibly impressed by the depth and scope of entries in this year's competition. "As a first time judge, having the opportunity to pull back the curtain and examine the campaigns executed by some of the top search marketers in the industry was inspiring. The work done, creativity expressed, and results achieved demonstrate what a truly talented community it is that we serve."

"It's an honor to be counted amongst some of the best search marketers the industry who are every day working to create and execute innovative solutions for advertisers," said Chris Loretto, Executive Vice President of Adtaxi. "It's exciting to showcase our expertise within search for the Retail industry and this recognition only energizes us to forge further ahead."

Winners will be announced during an evening awards ceremony and celebratory gala held on October 25, 2017 in New York City. The gala takes place during the week of Search Engine Land's annual SMX Conference, where the search industry gathers for continuing education on best practices in SEO and search advertising.

Friday, August 4, 2017

J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study

Infographic: 2017 U.S. APEAL Study Key Stats

Conducted annually, the J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study,SM now in its 22nd year, measures owner satisfaction with their vehicle's performance, styling, comfort, features, and usability after 90 days of ownership. It covers satisfaction, likes, and dislikes for 77 vehicle attributes across 10 categories. In the 2017 study, 245 models from 33 brands are ranked.

Categories include:

  • Exterior
  • Interior
  • Driving Dynamics
  • Visibility and Safety
  • Seats
  • Engine/Transmission
  • Storage and Space
  • Heating, Ventilation, and Air Conditioning (HVAC)
  • Audio/Communication/Entertainment/Navigation (ACEN)
  • Fuel Economy

Nine of the 10 categories measured in the study improve in 2017, with HVAC and Visibility and Safety posting the largest gain: up 12 points (on a 1,000-point scale) year over year.

In the infographic that follows, we present some key statistics and findings from the 2017 U.S. APEAL Study.

Additional Research:

Friday, July 28, 2017

Get $5 off your first delivery on the Yelp app

Get $5 off your first delivery on the Yelp app with my code P37SP. Use it by next Friday and I'll get $5 too! 🤜🤛

Friday, July 21, 2017

Top 25 Most Expensive Google Keywords - Includes Automotive Specific!

Analysis of most expensive car sales keywords shown in final paragraphs...

top most expensive adwords keywords

The 25 Most Expensive Keywords in AdWords – 2017 Edition!

I had a little idea: What if we used data from our Free Keyword Tool to determine which keywords had the highest costs per click (or CPC's) in Google AdWords, driving up online advertising costs?

The infographic we created based on that data is still one of our most popular and most linked to pages ever, but people often ask us for updated data.

Those people, and curious people everywhere, are in luck! We've completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries (check out for the data for GBPCADAUS, and ZAR too!).

This time around, we determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC – and six years later, the results are substantially different!

Ready to see what the most expensive keywords are in 2017? Here we go:

most expensive keywords in google adwords

About the data

Here's how we got the list: We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent.

For example, we lumped the keywords "bail bonds" and "bail bonds los angeles" into a single category since the core intent is the same. Likewise, keywords involving different types of lawyers (such as "malpractice lawyer" and "injury lawyer") or insurance were grouped together. We used a similar methodology last time so as to avoid featuring too many specific long-tail or local keywords that wouldn't have broad applicability to a large number of businesses. We separated distinct services (pest control vs. termites) as much as possible.

We also filtered out keywords with less than 100 clicks from our data set. We only looked at advertisers bidding in USD, GBP, AUD, CAD, and ZAR, and analyzed different currencies separately. We also eliminated non-English ads and duplicates (where both the keyword and the CPC were exactly the same) from that set. The results you're reading about in this article are in USD.

Shout out to everyone who helped compile, analyze, and illustrate the data: our data analyst Josh Brackett, our web team leader Meg Lister, and our designer Kate Lindsay.

What are the most expensive keywords in AdWords?

The top 25 most expensive keywords in AdWords are as follows:

Top 25 Most Expensive Keywords
KeywordAverage CPC
 Business Services$58.64
 Bail Bonds$58.48
 Asset Management$49.86
 Cash Services & Payday Loans$48.18
 Cleanup & Restoration Services$47.61
 Medical Coding Services$46.84
 Business Software$41.12
 Medical Needs$40.73
 Pest Control$38.84
 Online Gambling$32.84
 Hair Transplant$31.37
 Google AdWords$30.06


What makes these keywords so expensive?

Generally, AdWords keyword costs get driven up in particular niches for one of the following reasons:

People have a bad problem they really need to fix now

When people are desperate for help, they're willing to spend more on services or products to get that problem solved. That means the companies doing the advertising can charge more for those services, and they can often achieve strong ROI on their ad spend even with high costs per click.

These spaces are also highly competitive, because people don't necessarily spend a long time deciding where they're going to shop – they want help NOW! For example, one of the top keywords in the "medical services" category is "emergency room near me." If the advertiser is in the right place at the right time, they can profit big. (Not that I think private companies should be profiting off people who need emergency care…)

Examples of keywords related to urgent problems include:

  • "Bail bonds" at #2
  • "Lawyer" at #4
  • "Cash services & payday loans" at #7
  • "Rehab" at #11
  • "Plumber" at #18
  • "Termites" at #19
  • "Pest control" at #20

adwords expensive costs per click

High-priced items or services

Last time around, insurance-related keywords were at the very top of the list. According to our data, insurance is no longer king of the hill. That's good news for marketers trying to drive leads in the insurance industry, right? (Sort of – they're still almost $50 per click on average. And there are outliers, like "malpractice insurance," that can cost over $300 per click!)

Now, the most expensive keywords are in the category "business services" – stuff like "data room" and "network security monitoring" – most likely because these services tend to be costly. Companies offering business services are willing to bid more per keyword because there's so much to gain when a prospect does convert, whether it's a single big purchase or a service with a high customer lifetime value.

Our last infographic showed that finance-related keywords (like loans keywords and mortgage keywords) are some of the most costly. You can see similar trends this year – see "asset management" at #5 ($49.86 per click) and "banking" at #23.

Law keywords are still way up there, and on average keywords related to legal services are even more expensive ($54.86 per click compared to $42.51 in 2011). This is part of why marketing for law firms can be a challenge.

Fulfilling your hopes and dreams (and addictions)

People will pay a lot to have their dreams come true. For some, those dreams are about getting an education. Y'all love learning and "degree" remains a very expensive keyword (too bad for those of you marketing in the higher education industry).

Once you get a degree, you can get a higher-paying job, and then reward yourself with a big vacation. Travel-related keywords like "Hilton timeshare reviews" make an appearance this year at #13 on the list.

what the most expensive keywords in adwords

But people clicking on ads haven't kicked all their bad habits – "casino" is way up there at #3 ($55.48 per click) and "online gambling" makes an appearance too, at #22. Who needs a Vegas vacation when the fun's right there in your laptop?

You're also talking to psychics and getting hair transplants. #questionablechoices

The 25th most expensive keyword in Google AdWords is … Google AdWords?

We weren't expecting this one.

Sometimes people google "google," and sometimes people bid on "google adwords" in Google AdWords. (OK, we admit it. You're looking at some of those people right now.)

Want to know what keywords are popular (and how much they'll cost) in YOUR industry?

We can help with that!

Our newly revamped Free Keyword Tool (currently in beta release) has a cool feature that lets you filter your results by industry.

For example, let's say you want to find keywords related to cars, but you're in the finance industry and you're only interested in terms that are relevant to your business. Type in "cars" and select "Finance & Banking" as your industry, and you'll see results like this:

wordstream free keyword tool

Your results include terms like "new car lease" and "new car incentives." However, if you chose "Arts & Entertainment" as your industry, you'd see results like "cars film" and "pixar cars":

free keywords

This can really help you to zero in on only the keywords that are going to help you build out your search marketing campaigns, filtering out irrelevant terms so you don't have to weed through them yourself. You can filter your results by 24 different industries.

Check it out yourself.

What about those top 25 keywords – were you surprised?

"Sent from Ralph Paglia's Lucky iPad"