Monday, August 31, 2015

Are There Any Social Networks With More Men Than Women?

Besides AshleyMadison.com , which social networks have more men than woman? 

In the US, gender, income, and education have little impact on whether or not someone uses social media. But these factors do have a big impact on which social networks people opt to use.

Many top social networks - including Facebook, Pinterest, and Instagram - have a strong skew toward female users. 

Women in the US are more likely to use Facebook than men by about 11 percentage points, Pinterest by 29 percentage points, and Instagram by 7 percentage points, according to Pew. 

Twitter and LinkedIn continue to attract a mostly male audience.

In an in-depth report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting. 

Access The Full Report By Signing Up For A Trial >>

Here are a few of the key takeaways from the BI Intelligence report:

In full, the report:

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Sent from Ralph Paglia's iPhone

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