Tuesday, June 30, 2015

The Difference Between Content Marketing and Digital Marketing and Why You Need Both - Automotive Digital Marketing ProCom

The Difference Between Content Marketing and Digital Marketing and Why You Need Both - Automotive Digital Marketing 

Digital Marketing is the use of digital channels to promote products and services. These channels can include the internet, social media, digital signage, telephony, e-books, games, and other forms of digital content. Tactics utilized on these channels can include SEO (search engine optimization), SEM (search engine marketing), and link building.

So Content Marketing without a solid Digital Marketing plan is like creating a spectacular birthday cake without sending out any invitations to the party. Maybe someone will randomly drop by and give it a try, but odds are better that you'll end up sitting there with it all alone.
Likewise, a Digital Marketing strategy with no great Content Marketing plan is like a brand new, four lane highway that leads anywhere you want to go, with a smooth ride for miles ahead. But, after taking stock of your transportation, you find the only vehicle you have to trek on is a three-wheeled skateboard. You'll get no distance at all, despite the opportunity.
Both of these marketing categories make up what is known as Inbound Marketing. This simply means customers or prospects opt-in to these efforts, through methods including sign-ups, social media, making calls to your company or giving permission for you to call them, and links found in search engines. This is opposed to the interrupt provided by Outbound, or Traditional Marketing tactics like television and radio commercials, cold calls, print ads, mailers, e-blasts and trade show appearances.

Monday, June 22, 2015

David Brinkley Quote

"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."

- David Brinkley.

Thursday, June 11, 2015

Car Dealer Microsite Landing Page History

Are Automotive Microsites New?

Car dealer platform providers have the ability to offer microsites as part of a marketing strategy using their proprietary website software. From my viewpoint, most vendors in the website space do not see the need or the economics for such an offering.

Microsites marketing concepts have been around since for at least 10 years as Ralph Paglia mentioned on the Automotive Digital Marketing community. In 1999 Ralph was an early advocate of microsites and created numerous microsites while working at HAC Group. (Read History)

What makes the WordPress option interesting is that it allows for unlimited content creation and hundreds of free software enhancements. The counter argument is that car dealer platforms are just now integrating blogs and content on-the-fly so they can now compete with the content creation element of WordPress.

The rules of marketing and consumer engagement are changing. The 2009 ASMA study of 34 website platforms revealed that nine automotive website platforms have industry leading platforms for search marketing. This includes content on the fly and fully optimized inventory pages.

We will wait to see, however, if automotive website providers have the insight to create a microsite marketing model within their existing offering. The marketing data that we have collected would suggest that microsite marketing is here to stay and it is an untapped marketing opportunity for car dealers. 

Written by Brian Pasch

Ralph Paglia | President 
ADM Consulting, LLC 
2701 N. Rainbow Blvd.

Las Vegas, NV 89108




Twitter and Instagram: @RalphPaglia