Tuesday, May 19, 2015

Phil Penton Accepts Position At SureCritic

SureCritic Taps Phil Penton to Lead Brand Development and Strategic Alliances 

Online automotive, social media, and reputation management expert excels at accelerating growth for fast-paced technology companies


Seattle, WA – SureCritic, creators of the industry's first SocialCSI® Customer Experience Management (CEM) platform that combines the best features of reputation management with the best features of CSI, is pleased to announce the addition of Reputation Management expert Phil Penton. Penton brings over a decade of experience in automotive, reputation management, and social media solutions in well-known companies, including SOCIALDEALER, Xcite Advertising, and CDMdata. 


In his new role, Penton will drive business development and strategic relationships with automotive brands to further the aggressive growth of SureCritic's expanding platform, which includes the industry's first SocialCSI solution, and an enterprise-level survey platform capable of handling the most complex branch logic survey requirements. 


Penton has a proven track record of accelerating growth for fast-paced technology companies. Currently he serves as partner and strategist for Xcite Advertising and CDMdata, where he oversees digital advertising strategies and strategic alliances. Previously he served as partner and president at SOCIADEALER, where he helped to drive tremendous growth for its managed reputation and managed social media customers. Prior to that, he co-founded Social Integration, an end-to-end platform for managing reputation and social media marketing. He has also served as vice president of business development for HomeNet Automotive. 


"I 'm most impressed with SureCritic's technology platform and the new features and functionality we'll be bringing to market over the next twelve months for manufacturers, dealerships, and independent repair shops," said Penton. "SureCritic is advancing Customer Experience Management from a technology and implementation perspective, which is unlike anything else I've seen out there. They are literally on a mission to dramatically change how businesses and vendors interact with customers. From what I've seen behind the scenes, it's revolutionary and I'm excited to be a part of it!"


"Phil is at the forefront of reputation management and social media solutions and his expertise and relationships within the automotive industry will be invaluable as we grow our relationships and brand presence," said David Brondstetter, CEO of SureCritic. "He's a wonderful asset to our team and we look forward to continued strong growth with him on board."

Link: http://www.surecritic.com


EDITOR'S NOTE: I have personally worked with Phil Penton on several projects while he served two previous companies. Phil is a consummate professional with outstanding integrity and a deep knowledge of how social media and reputation management resources can be leveraged by car dealers and automotive enterprises to drive marketing communication objectives. There is no doubt in my mind that Phil Penton will serve SureCritic well and ensure they become a significant part of the automotive marketing landscape. 

[Sent from Ralph Paglia's iPhone]

Ralph Paglia | President 
ADM Advertising & Consulting, LLC

W http://AutomotiveSocial.com 

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Twitter and Instagram: @RalphPaglia 

Wednesday, May 13, 2015

Chrysler Dealer Ad Program Flaws Revealed

FCA Digital Advertising Program 

The FCA Digital Advertising program impacts the business operations of Chrysler dealers in the United States. The structure of the program, which is the focus of our research, must be changed to deliver on the promises made to franchise dealers to support their needs and desire to be successful with online marketing.

We acknowledge the good intentions of Chrysler to get their entire franchise network engaged in digital advertising, especially since some dealers are not engaged online at all. However, the execution on how to attract, fund, and manage "digitally resistant" dealers is the focus of our research.

Download the research report below to understand why we have come to these conclusions about the FCA Digital Advertising program:

  • The program falsely claims that dealers in the program are paying less than market rates for management fees; some dealers are paying over 300% of market rates.
  • The program denies Chrysler dealers knowledge of their AdWords management fees, which is a long standing right that dealers have enjoyed under Google's client/agency partner agreement.
  • The structure of the program forces agencies to charge some dealers higher than market rates for management fees to subsidize Chrysler dealers who are low spenders
  • Chrysler dealers fail to see much value of the middle management role, currently handled by Shift Digital.
  • Chrysler dealers are given monthly advertising reports that make it impossible to calculate their Return on Investment (ROI).
  • Chrysler dealers have barriers in place that makes it difficult for them to inspect the quality of traffic generated by their FCA Digital Advertising investment.
  • The program puts Chrysler at a competitive disadvantage against other OEMs and could hinder Chrysler's market share growth.
Research-Report2-Mockup

Download FCA Digital Advertising Program Research Report


[Sent from Ralph Paglia's iPhone]

Ralph Paglia | President 
ADM Advertising & Consulting, LLC
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E RPaglia@gmail.com  

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Twitter and Instagram: @RalphPaglia 

Wednesday, May 6, 2015

America's Most Hated Car Brands

According to a survey from the American Customer Satisfaction Index, buyers of both foreign and domestic cars aren't overly happy with their purchases. In fact, customer satisfaction in the auto industry is at a five-year low.

The decline is widespread, with 80 percent of car brands experiencing drops in customer satisfaction. 

Forrest Morgeson, ACSI's director of research, told MarketWatch that the decline is likely due to a lack of incentives -- meaning people are paying more for cars than they did a few years ago -- and a wealth of recalls across the industry.

A few brands performed worse than others in the study, and we've compiled those in this gallery right here. Head on through to see the brands that car buyers are liking the least. 

Cadillac

Cadillac

Score (Out of 100): 80

Cadillac, which is the luxury arm of General Motors, has struggled with customer satisfaction, taking seventh place on the list with a score of 80 out of 100. The brand has launched a number of new vehicles over the past few years that have been met with enthusiasm from critics and decent sales numbers, but it still has a ways ago before it is competing with the likes of Mercedes-Benz and Lexus, according to the study.

Notable cars from Cadillac include the Escalade (pictured here), CTS and ATS. 

Click here to research Cadillac vehicles

BMW

BMW

Score (Out of 100): 80

Though BMW is one of those brands that youngsters dream of one day owning, it has still struggled with customer satisfaction as of late. It's not entirely clear why the German automaker is so disliked at the moment, but the brand has a reputation for requiring frequent and expensive maintenance, likely causing its buyers a good deal of grief.

In addition to sporty sedans like the 3 Series and 5 Series (pictured here), BMW has begun offering green cars like the i3 and i8.

Click here to research BMW vehicles
Mazda

Mazda

Score (Out of 100): 80

Mazda has been on a roll with car reviewers who love its cars' sporty driving dynamics, striking exterior design and great fuel economy. In spite of this, the brand has struggled to keep its customers satisfied, according to the study. Mazda tied with Cadillac and BMW with a score of 80 out of 100. 

Mazda's current stable of cars includes the Mazda3 small sedan (pictured), Mazda6 midsize sedan and CX-5 crossover.

Click here to research Mazda vehicles
Acura

Acura

Score (Out of 100): 77

It's surprising to see Acura on this at all, let alone having the lowest customer satisfaction overall. Its parent company, Honda, is among the highest for customer satisfaction, the brand has a sterling reputation for reliability and last year it was in the middle of the pack in this study. Acura certainly hasn't been wowing anyone with its products, and perhaps its buyers aren't impressed with how they compare to its competition. 

Acura vehicles include the RLX (pictured here), ILX sedan and MDX SUV.

Click here to research Acura vehicles





Cadillac

Cadillac

Score (Out of 100): 80

Cadillac, which is the luxury arm of General Motors, has struggled with customer satisfaction, taking seventh place on the list with a score of 80 out of 100. The brand has launched a number of new vehicles over the past few years that have been met with enthusiasm from critics and decent sales numbers, but it still has a ways ago before it is competing with the likes of Mercedes-Benz and Lexus, according to the study.

Notable cars from Cadillac include the Escalade (pictured here), CTS and ATS. 

Click here to research Cadillac vehicles

BMW

BMW

Score (Out of 100): 80

Though BMW is one of those brands that youngsters dream of one day owning, it has still struggled with customer satisfaction as of late. It's not entirely clear why the German automaker is so disliked at the moment, but the brand has a reputation for requiring frequent and expensive maintenance, likely causing its buyers a good deal of grief.

In addition to sporty sedans like the 3 Series and 5 Series (pictured here), BMW has begun offering green cars like the i3 and i8.

Click here to research BMW vehicles
Mazda

Mazda

Score (Out of 100): 80

Mazda has been on a roll with car reviewers who love its cars' sporty driving dynamics, striking exterior design and great fuel economy. In spite of this, the brand has struggled to keep its customers satisfied, according to the study. Mazda tied with Cadillac and BMW with a score of 80 out of 100. 

Mazda's current stable of cars includes the Mazda3 small sedan (pictured), Mazda6 midsize sedan and CX-5 crossover.

Click here to research Mazda vehicles
Acura

Acura

Score (Out of 100): 77

It's surprising to see Acura on this at all, let alone having the lowest customer satisfaction overall. Its parent company, Honda, is among the highest for customer satisfaction, the brand has a sterling reputation for reliability and last year it was in the middle of the pack in this study. Acura certainly hasn't been wowing anyone with its products, and perhaps its buyers aren't impressed with how they compare to its competition. 

Acura vehicles include the RLX (pictured here), ILX sedan and MDX SUV.

Click here to research Acura vehicles






















Cadillac

Cadillac

Score (Out of 100): 80

Cadillac, which is the luxury arm of General Motors, has struggled with customer satisfaction, taking seventh place on the list with a score of 80 out of 100. The brand has launched a number of new vehicles over the past few years that have been met with enthusiasm from critics and decent sales numbers, but it still has a ways ago before it is competing with the likes of Mercedes-Benz and Lexus, according to the study.

Notable cars from Cadillac include the Escalade (pictured here), CTS and ATS. 

Click here to research Cadillac vehicles

BMW

Score (Out of 100): 80

Though BMW is one of those brands that youngsters dream of one day owning, it has still struggled with customer satisfaction as of late. It's not entirely clear why the German automaker is so disliked at the moment, but the brand has a reputation for requiring frequent and expensive maintenance, likely causing its buyers a good deal of grief.

In addition to sporty sedans like the 3 Series and 5 Series (pictured here), BMW has begun offering green cars like the i3 and i8.

Click here to research BMW vehicles

Mazda

Score (Out of 100): 80

Mazda has been on a roll with car reviewers who love its cars' sporty driving dynamics, striking exterior design and great fuel economy. In spite of this, the brand has struggled to keep its customers satisfied, according to the study. Mazda tied with Cadillac and BMW with a score of 80 out of 100. 

Mazda's current stable of cars includes the Mazda3 small sedan (pictured), Mazda6 midsize sedan and CX-5 crossover.

Click here to research Mazda vehicles

Mazda

Score (Out of 100): 80

Mazda has been on a roll with car reviewers who love its cars' sporty driving dynamics, striking exterior design and great fuel economy. In spite of this, the brand has struggled to keep its customers satisfied, according to the study. Mazda tied with Cadillac and BMW with a score of 80 out of 100. 

Mazda's current stable of cars includes the Mazda3 small sedan (pictured), Mazda6 midsize sedan and CX-5 crossover.

Click here to research Mazda vehicles

Audi

Score (Out of 100): 79

Audi has seen sales skyrocket in recent years with its large fleet of sporty and sexy luxury vehicles. Still, customers aren't satisfied with it. Audi scored a 79 out of 100 points to put it near the bottom of all automotive brands. Interestingly, Volkswagen, which is Audi's parent company, found itself on the list of brands customers are most satisfied with.

Audi vehicles include the S4 (pictured) sedan, Q5 SUV and R8 supercar.

Click here to research Audi vehicles

Jeep

Score (Out of 100): 79

Jeep has been a legendary automotive brand since it made its first appearance during WWII, but it has been suffering as of late. Lackluster offerings with poor reliability have caused the brand to sour with consumers. The good news is that under new ownership Jeep seems to be on its way back up with a growing fleet of solid vehicles.

Jeep SUVs include the Cherokee (pictured), Grand Cherokee and Wrangler.

Click here to research Jeep vehicles

Dodge

Score (Out of 100): 78

Dodge, which is a brand under Fiat-Chrysler, was the second-worst rated brand for customer satisfaction in the study. This isn't too terribly surprising. Almost all of its offerings are far from being class-leading, and reliability has been a problem. However, Dodge, like Jeep, is under new ownership and seems to be headed back in the right direction with encouraging new products and concepts. 

Vehicles in the Dodge stable include the Dart (pictured), Charger and Challenger.

Click here to research Dodge vehicles

Acura

Score (Out of 100): 77

It's surprising to see Acura on this at all, let alone having the lowest customer satisfaction overall. Its parent company, Honda, is among the highest for customer satisfaction, the brand has a sterling reputation for reliability and last year it was in the middle of the pack in this study. Acura certainly hasn't been wowing anyone with its products, and perhaps its buyers aren't impressed with how they compare to its competition. 

Acura vehicles include the RLX (pictured here), ILX sedan and MDX SUV.

Click here to research Acura vehicles

Source: http://www.autoblog.com/photos/most-disliked-car-brands/


Reposted by: 

Ralph Paglia | President