Saturday, October 3, 2015

Ralph Paglia Interview by The Dealix Dealer Newsletter

News Articles
Ralph Paglia of Courtesy Chevrolet Interview (This is Part 2 of the Interview)

We're continuing our chat with Ralph Paglia, CRM/e-Business Director at Phoenix's Courtesy Chevrolet. Courtesy is consistently one of the top Chevrolet dealers in the country, and Ralph's immense success has made him a nationally known expert in online automotive sales. 


In this second installment, Ralph talks about advertising budgets, common Internet sales mistakes, "skating" of Internet Sales Team customers and what the dealership of the future might look like.

 

Dealix Dealer Newsletter (DDN): Ralph, I can imagine that smaller dealerships would do just about anything to have the advertising budget you have at Courtesy. What advice would offer to help them make the most of their more limited means?

 

Ralph Paglia (RP): The most effective marketing strategies will usually scale up or down as budgets grow or shrink, and that's been proven true by our approach at Courtesy Chevrolet. Using a hospital emergency room strategy of "Triage", our first investment of marketing budget each month is to buy every available new Chevy Internet originated sales lead that we can get from lead providers we have learned to trust, such as Dealix. Despite the fact that we know several other Chevy dealers are buying and receiving these very same leads at the same time as us, we are confident in our ability to out-sell our direct competitors. There's simply no better marketing value than the ROI generated by being able to directly engage with a bottom of the sales funnel "hand-raiser" for around $20. The next best use of marketing funds is to generate used car sales leads based on merchandising our inventory online with photos, a good story and a tempting offer. The marketing strategy here is exactly the same, applied to online channels, as it has been applied in the past when we used older media such as print, radio and TV. One difference is our online inventory certainly has less constraints than the old school "Liner Ads" that we used in newspaper classifieds... Now, we can make far more compelling presentations online to prospective used car buyers with dozens of high resolution photos, even videos, with detailed descriptions and expressive stories spun from the information we got when we negotiated the trade-in allowance with the vehicle's previous owner. 

 

After securing the highest quality new car and used car leads, we use our remaining Digital Marketing budget to advertise, promote and drive targeted traffic to our dealership's websites, campaign specific landing pages, micro sites and deep linked content within various web sites we own or control. We place massive amounts of animated display ads on major automotive websites, geotargeted so they only appear when local #Automotive consumers are visiting. We use Google site targeting to find the relevant web sites that get the most traffic within our area of. Responsibility. We love the yield we get from our search engine and display advertising, which gives dealers like us a lot of flexibility in exactly how we advertise and how much we want to spend. One of the most critically important lessons we have learned is to link our advertising directly into our relevant inventory lists or specific vehicle detail pages (VDP).

 

DDN: In a recent story about you in Ward's, you mentioned a growing practice you called "skating." It seems that ISMs sometimes follow up with Internet customers to see why they didn't show up for an appointment, and the customer will say, "I did, and I bought a car." It turns out that floor salespeople are stealing these prospects and making the sale. What do you do to prevent this?

 

RP: This has been a problem since the advent of online leads that are assigned to specific sales reople, and it's more of a political and organizational issue than a technical one. We address it in multiple ways, which keeps theft of commissions to a minimum, but doesn't eliminate the problem completely. Our Internet sales specialists are trained to insist that the customer call the ISS's cell phone when they're a block or two away from the dealership. We also have two full-time CRM administrators who work at the showroom reception desk. They're bonused based on how many customers they greet and introduce to the appropriate sales rep, so they have a strong incentive to prevent skating.

 

What's most effective is having our sales process tied closely to our CRM system, which is set up to prevent salespeople from creating an entry that matches the name, telephone number, address, or email address for an existing entry. Our salespeople can't work a deal without a customer number, and they can't get a customer number for an Internet lead without exposing themselves as a commission thief.

 

Ultimately, this problem won't go away until we develop the discipline to terminate employees who stoop to this form of payroll theft. A lot of dealerships wind up giving a half deal to someone who gets caught skating, just to keep the peace. This is the worst possible response, because it rewards and encourages the practice. I find it interesting that, with 30 people handling Internet sales, we almost never have a problem with the Internet salespeople skating each other. They are remarkably good at splitting deals, getting the customer to the right person, and even handling minor customer needs for their teammates without asking for half a deal. 

 

DDN: What's the most common mistake Internet sales professionals make, in your opinion?

 

RP: Withholding information that the customer explicitly asks for or has been promised in exchange for submitting a lead. Sometimes it's laziness, but sometimes sales reps actually believe that the customer is more likely to speak with them if they refuse to email specific answers.

 

It never fails to amaze and delight me when I mystery-shop our competitors and, in response to a specific, direct question, am told, "I'll go over that with you on the phone." Most customers will not let you get very far with them if you play games and withhold information about pricing or anything else. If you provide all the information the customer requests, and more, they'll see that you are taking their inquiry very seriously and that you genuinely want to give them great service.

 

The customer's yearning for attention and great service has not changed when they go online. If you use email and phone calls to meet their needs and expectations, they will come to the dealership to meet you in person. If you're fundamentally committed to this, even your missteps can turn out well. We resolve over 70% of our lead-handling complaints with a sale. Every customer gets an email with my name, direct phone number, and email address, asking if they are completely satisfied with how Courtesy Chevrolet's ISS handled their inquiry. 

 

DDN: What about GMs? What should they avoid doing that could undermine the success of their Internet sales efforts?

 

RP: Lack of involvement or genuine commitment on the part of a GM can really hurt. GMs need to understand the Internet sales process as well as they understand the dealership's other sales procesures. They also need to hold people accountable for their performance, and for meeting minimal task completion requirements which qualify them to receive online based sales inquiries (leads). That means they have to know how to pull reports from their CRM tools and evaluate the lead response activities of their staff, so they can kick butt when Internet sales reps do what most showroom salespeople tend to do - let their process execution deteriorate.

 

The only good alternative is to have someone like me operate at a director's level and do all this for them. Luckily, Courtesy Chevrolet doesn't have a general manager, so I get to keep my job!

 

DDN: Ten years from now, what are things going to be like for a typical dealership?

 

RP: Sales originating from various types of digital inquiries will continue to grow and represent a larger and larger portion of dealerships' total sales. Newspapers became worthless as a retail automotive marketing tool several years ago, and more dealers will discover this fact every year.

 

Overall, I believe the level of professionalism within the world of automotive sales will increase and managers will become savvier about everything that goes into the buyer's decision-making process. If you want to see what most dealers will be doing in five years, come to Courtesy Chevrolet and visit our multiple Internet sales departments and our brand new state-of-the-art business development center. We don't understand why it's taking so long for other dealers to catch up, but when we see some of our local competition asleep at the wheel, we are thankful for it.


Sent from Ralph Paglia's iPhone

Tuesday, September 29, 2015

Programmatic Direct Takes Majority of Programmatic Ad Dollars

ON MOBILE, REAL-TIME BIDDING IS GROWING MORE QUICKLY

US programmatic digital display ad spending will reach $15.43 billion this year, up 49.5% over 2014 spending levels, eMarketer estimates. In our latest forecast for programmatic ad spending in the US, we expect programmatic direct buys to account for a majority of all spending this year.

image: http://www.emarketer.com/images/chart_gifs/197001-198000/197033.gif

Programmatic has come to account for a majority of digital display ad spending in the US this year. In just two years, eMarketer estimates that nearly three in four display ad dollars in the country will be spent programmatically. As that growth continues, programmatic direct will continue to increase more quickly than real-time bidding, growing from 52.0% of all programmatic spending this year to 54.0% by 2017.

And programmatic digital display ad spending is reaching another tipping point in the US this year: toward mobile. In 2014, US advertisers devoted 43.0% of programmatic spending to mobile impressions. This year, the share will reach 60.5%, and by 2019 mobile will account for 76.3% of the total.

image: http://www.emarketer.com/images/chart_gifs/197001-198000/197077.gif

Within mobile, programmatic direct is actually losing ground. It dropped from 71.0% of the mobile programmatic market last year to 63.0% in 2015, and will continue to grow more slowly than real-time bidding on mobile.

Real-time bidding in private marketplaces specifically is the fastest-growing transaction method for mobile programmatic ads. Amounting to just $670 million in spending this year, by 2017 it will contribute $2.86 billion to the market.

Read more at http://www.emarketer.com/Article/Programmatic-Direct-Takes-Majority-of-Programmatic-Ad-Dollars/1013035#A72ekPZh0adKhJWX.99


Sent from Ralph Paglia's iPhone...
IG: @RalphPaglia 

Monday, August 31, 2015

Are There Any Social Networks With More Men Than Women?

Besides AshleyMadison.com , which social networks have more men than woman? 

In the US, gender, income, and education have little impact on whether or not someone uses social media. But these factors do have a big impact on which social networks people opt to use.

Many top social networks - including Facebook, Pinterest, and Instagram - have a strong skew toward female users. 

Women in the US are more likely to use Facebook than men by about 11 percentage points, Pinterest by 29 percentage points, and Instagram by 7 percentage points, according to Pew. 

Twitter and LinkedIn continue to attract a mostly male audience.

In an in-depth report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting. 

Access The Full Report By Signing Up For A Trial >>

Here are a few of the key takeaways from the BI Intelligence report:

In full, the report:

To access the full report from BI Intelligence, sign up for a 14-day trial here.

Members also gain access to new in-depth reports, hundreds of charts, as well as daily newsletters on the digital industry.

Sent from Ralph Paglia's iPhone

Sunday, August 23, 2015

14 Best Retargeted Advertising Info Resources

Want to learn more about Retargeting your advertising to reach the automotive consumers most likely to respond to YOUR ads? Check out the following articles, white papers and research reports:

1. eMarketer, US Programmatic Ad Spend Tops $10 Billion, to Double by 2016

2. Business Insider, FORECAST: Mobile, Social, Video Will Drive Advertising Revenue

3. Millennial Media, Cross-Screen Consumer Behavior Decoded

4. comScore, The Multi-screen Path to Purchasing

5. eMarketer, Mobile Continues to Steal Share of Daily Time Spent with Media

6. Facebook, Facebook Reports Second Quarter 2014 Results

7. Twitter, Twitter Reports Second Quarter 2014 Results

8. LinkedIn, Selected Company Metrics and Financials

9. AdRoll, Retargeting on Facebook by the Numbers 2014

10. Wall Street Journal, Amazon Prepares Online Advertising Program

11. AdWeek, Instagram Brings Ads to U.K., Canada and Australia

12. TechCrunch, Pinterest Launches Paid Ads In Form Of Promoted Pins 

13. Position, eBay Set to Offer New In-app Mobile Advertising

14. LinkedIn, LinkedIn to Acquire Bizo 


[Sent from Ralph Paglia's iPad Air]
IG: @RalphPaglia

Saturday, August 22, 2015

New Research Reveals Several Marketing Trends

Several Interesting Research Studies Cited by Social Media Examiner and worth Reviewing

Media Teams Spend Social Media Ad Budgets More Effectively: New research from Forrester shows that media teams are better skilled at spending social media ad budgets than social teams. When social teams manage the social ad budget, just 59% of marketers say they get value from Twitter ads. When media teams are in charge, Twitter delivers results 79% of the time. Likewise, social teams only get value from YouTube ads 64% of the time, whereas media teams find success on YouTube 80% of the time.

Mobile Messaging and Social Media 2015: The latest Pew Research study found that 36% of smartphone owners use messaging apps like Kik or iMessage. An additional 17% say they use apps that automatically delete sent messages like Snapchat or Wickr. The survey of more than 1,900 U.S. adults found that these apps are particularly popular among young adults (ages 18-29) with 49% using messaging apps and 41% using apps that automatically delete sent messages. The study also found that the proportion of online adults who use Pinterest and Instagram has doubled since 2012. Thirty-one percent of online adults use Pinterest, up from 15% just three years ago. Instagram use is up to 28% from 13% in 2012.

Why We Filter Our Photos and How It Impacts Engagement: A recent study by Georgia Tech and Yahoo Labs analyzed images shared on Flicker, more than half of which were cross-posted on Instagram. According to the data, photos with filters are 21% more likely to be viewed and 45% more likely to get a comment than unfiltered images. As for the best filters to use, the study also found that warmer temperatures, higher contrast, and higher exposure increase chances of receiving both views and comments.

The State of Tags in Digital Media: According to traffic analytics service Parse.ly, Facebook now drives more traffic to news sites than Google. Parse.ly analyzed tagged conventions across their network of nearly 400 digital media organizations to examine how different companies are using meta data tags. Based on this data, Facebook accounts for about 43% of the traffic to the Parse.ly network of media sites, while Google accounts for just 38%.

The Science of Instagram: Dan Zarrella examined 2014 data from nearly 1.5 million images posted by more than 500,000 users on Instagram. By analyzing various elements like tags, captions and visual characteristics, the study determined which factors correlated to higher-than-average likes and comments per follower.

Global Mobile 2015: According to Interactive Advertising Bureau (IAB), global mobile advertising revenue has surged by 65% between 2013 and 2014. This growth is attributed to shifts in consumer usage patterns and industry innovations. Based on the data collected, North America accounted for the greatest portion of this growth with close to a 45% share. North America was also the fastest-growing region, with a 76.8% leap over 2013 revenue figures.

Integral Ads Q2 2015 Media Quality Report: Integral Ad Sciences' quarterly reports on media quality revealed that only 44% of digital display ads were "viewable" in 2Q 2015. This is a decrease from the 49.4% viewability rate the industry saw this same time last year. The viewability rate for ads sourced directly from publishers also declined from 55.5% to 50.1% while ads from networks and exchanges fell around 45% to 39.9%.


Sent from Ralph Paglia's iPhone

Criss Castle Car Dealer Best Practice YouTube video!

http://www.youtube.com/watch?v=LpGi2I9Z8pg&sns=em


Sent from Ralph Paglia's iPhone
http://RalphPaglia.com
http://Facebook.com/RPaglia
http://linkedin.com/in/RPaglia
http://twitter.com/RalphPaglia
http://YouTube.com/RalphRPaglia

Monday, August 17, 2015

Lead Nurturing for Car Dealers

WHAT IS LEAD NURTURING?

DEFINING LEAD NURTURING

Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey.

According to a benchmark study by the firm "Marketo", on average, 50% of leads are not yet ready to buy. Hence, the rising popularity of Lead nurturing as a marketing strategy and tactical "Best Practice". Lead Nurturing creates automated, ongoing communication with your potential buyer throughout the sales cycle and beyond— maximizing sales results and profitable revenue for your dealership, clients or automotive retail organization.

In fact, for most car dealers, since the auto industry has such an active and wide top of funnel, 78% of sales leads that enter a dealership's lead management or Customer Relationship Management (CRM) database are not ready to be sold a new or used vehicle at the time they submit their lead form. So dealers, in order to maximize long term sales lead closing ratios, must nurture those prospective buyers over time until they are ready to make a purchase. An efficient Lead Nurturing strategy automates your communication with those leads so that you are constantly engaging in a relationship throughout their automotive ownership cycle.

Due to sophisticated technology like marketing automation and CRM applications, modern day lead nurturing for car dealers can be, and should be personalized, adaptive, and function in a manner that listens and reacts to automotive consumer behavior in real-time.

Modern lead nurturing enables your dealership's sales and customer relations professionals to efficiently listen and respond to car buyers on multiple channels— not just email. And get it done without hiring more people or working more hours,

For car dealers, breakthroughs like personalization software offer the ability to change the was a dealership handles the process of lead response. With the right software properly installed and implemented, the automotive marketer can nurture anonymous leads; touching the entire automotive ownership lifecycle and creating a more personalized and engaging experience than ever before. 


Sent from Ralph Paglia's iPhone

Thursday, August 13, 2015

Follow These #TravelLikeRalph Endorsed Etiquette Rules

Simple etiquette rules to remember the next time you fly and want to #TravelLikeRalph 

Sent from Ralph Paglia's iPhone 

Wednesday, August 12, 2015

Dean Evans Takes On Hyundai CMO Role

Hyundai taps Subaru vet Dean Evans to take on chief marketing officer role

Hyundai taps Subaru vet Dean Evans to take on chief marketing officer role

Hyundai taps Subaru vet Dean Evans to take on chief marketing officer role

Dean Evans, who served as chief marketing officer (CMO) of Subaru from 2011-2014, will now take on the same role at Hyundai.

In his new position, Evans will be responsible for all marketing and advertising duties in the US market.

Previously, he served as chief executive and president of digital automotive platform LotLinx.  

Evans helped Subaru gain momentum in the digital marketing realm during his time there and has more than 25 years of experience in the auto sector.

Dave Zuchowski, president and chief executive officer of Hyundai Motor America, said: "Dean's proven results-driven approach; a positive, inspiring leadership style; and wide-ranging experience in dealerships, digital marketing and automakers, make him a most valuable addition to the Hyundai executive team."

He officially begins on 17 August and will report to Zuchowski.

Hyundai has been without a head of marketing since last year when its vice president of marketing Steve Shannon left the company.


Sent from Ralph Paglia's iPhone

Tuesday, August 4, 2015

Behind The Scenes DD18 - Hunter Swift

Check out this video on YouTube:

http://youtu.be/i6Ngna1dpFI

Check out this video showing Hunter Swift being interviewed at Digital Dealer about CRM and the changes needed in order for dealers to realize maximum sales and profit benefits. #AutoMarketing #AutoCRM

Sent from Ralph Paglia's iPhone

Monday, August 3, 2015

Professional Networking Guidance


Networking For Success
We've all heard that networking should be an integral part of our total marketing plan but what is networking? And is it the same for off-line marketing as it is for on-line marketing? 

Many Internet marketers venture off into classified ads, opt-in mailing lists, and postings of all sorts. Many times the traditional networking ways of off-line marketing are forgotten. So, what is networking in the traditional marketing sense, (NOT networking marketing or MLM programs)?

Simply stated, networking is contact to establish relationships that can lead to business. Sometimes the path to business is direct; other times it is indirect such as referrals. The person you know knows someone else who needs your products/services. This is the most important rule of networking. Many people go to a networking event hoping to do business. It doesn't work that way. Your goal of attending a networking event is to meet two or three people, find a reason to follow up and start a relationship. The business will most likely come from an indirect referral that they know needs your products or services. 

Networking means making these contacts and building on them by talking with people about what you do and who you are. It also is in turn, listening to them to see how you might assist them in what they do.

These contacts, the people you need to know or the people that can help you, might be right under your nose. To help build that list, answer the following:

1. Who has taken an interest in you lately or in the past?

2. Who have you been good friends with?

3. Who do you always talk business with when you get together?

4. Who has helped you or offered encouragement or advice in your business?

This list could go on and on but the general notion is we are already networking, networking is all around us and the people to build our network with are with us everyday.

The other thing you can do is fill in the name of a person next to a particular classification like friend, neighbor, former employer, etc. My favorite example of this is learning how valuable the parents of my daughter's sports teammates were in my network. Standing on the sidelines of soccer game, the conversation often goes, "What do you do" or "Where do you work?" and the rest is history as they say. 

Written by © 2003 Alfred Lautenslager


Al Lautenslager is a speaker, author, business owner, consultant, a certified guerrilla marketing coach and also the author of The Networking Workbook, How to Instantly Add People to Your Network. It is available at www.NetworkingWorkbook.com as an immediate download. Al also is the featured PR expert for entrepreneur.com. He can be contacted at al@market-for-profits.com or through his website, www.Market-For-Profits.com.

After you go to the networking workbook site, send a blank email to gmcoach@Market-For-Profits.com for a free report on Guerrilla Marketing Coaching.


Sent from Ralph Paglia's iPhone

Saturday, August 1, 2015

Best New Car Deals RIGHT NOW per autoblog.com


BMW 3 Series sedan in red

Best Lease Deals: July 2015

If you're in the market for a new car, chances are, you're wondering if you should lease or buy. In order to help make your decision a little easier, we've assembled a list of the best lease deals available for the month of July, 2015.

The information here comes from TrueCar, is provided for illustrative purposes only, and is not an offer to lend. Results may vary depending on your individual circumstances, including credit approval by dealer/manufacturer.  Deals are subject to change and are limited to inventory on hand. See your dealer/manufacturer for details, including actual offers available in your region.

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Sent from Ralph Paglia's iPhone

Monday, July 13, 2015

LocalStar Advertising Platform

TRADITIONAL 
ADVERTISING WORKS

Localstars has created unique technology that efficiently creates and delivers multiple format adverts.

MULTIPLE FORMAT ADVERTISING 
WORKS BETTER

Today's consumers engage with adverts in multiple formats online, on mobile devices and in print.
So advertisers need adverts in multiple formats.

Delivering multiple format advertising manually is complex

SINGLE PLATFORM

Localstars has created unique technology that efficiently creates and delivers multiple format adverts.

TRUSTED

In 2014, world-leading brands and media companies to create and deliver over 1 million adverts.

PROVEN

Localstars' technology is proven to improve advertising sales by 55% year on year.

Localstars' in-situ previews are proven to increase sales by 400%, attracting new customers and encouraging existing advertisers to try more adverts formats

Our customers achieve 30% higher average order values by automatically creating premium format adverts as an option for advertisers to buy.

Integrating the Localstars solution with booking and ad servers is shown to reduce delivery times by 66% and cut cost per campaign by 33%


[Sent from Ralph Paglia's iPhone]

Ralph Paglia | President 

ADM Advertising & Consulting, LLC

Broken Promise of Mobile Technology



Wednesday, July 8, 2015

NADA Convention Locations & Dates 2016-2018

NADA Announces New Dates for 2016–2018 Convention


McLEAN, Va. — Beginning in 2015, the National Automobile Dealers Association (NADA) Convention and Expo will be held Thursday to Sunday instead of Friday to Monday.

"After surveying the membership and exhibitors, the consensus was to end the convention on Sunday, instead of Monday," said Desmond Roberts, chairman of NADA's Convention Committee and a Chevrolet dealer in Hodgkins, Ill. "The Thursday to Sunday timeframe will allow convention attendees to be back at work earlier the following week."

The following are the revised dates for the 2016-2018 events:

- 2016: Las Vegas (March 31-April 3)

- 2017: New Orleans (Jan. 26-29)

- 2018: Las Vegas (March 22-25)


[Sent from Ralph Paglia's iPhone]

Ralph Paglia | President 
ADM Consulting, LLC

http://RalphPaglia.com 

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia 

Twitter and Instagram: @RalphPaglia 

Tuesday, June 30, 2015

The Difference Between Content Marketing and Digital Marketing and Why You Need Both - Automotive Digital Marketing ProCom

The Difference Between Content Marketing and Digital Marketing and Why You Need Both - Automotive Digital Marketing 



Digital Marketing is the use of digital channels to promote products and services. These channels can include the internet, social media, digital signage, telephony, e-books, games, and other forms of digital content. Tactics utilized on these channels can include SEO (search engine optimization), SEM (search engine marketing), and link building.

So Content Marketing without a solid Digital Marketing plan is like creating a spectacular birthday cake without sending out any invitations to the party. Maybe someone will randomly drop by and give it a try, but odds are better that you'll end up sitting there with it all alone.
Likewise, a Digital Marketing strategy with no great Content Marketing plan is like a brand new, four lane highway that leads anywhere you want to go, with a smooth ride for miles ahead. But, after taking stock of your transportation, you find the only vehicle you have to trek on is a three-wheeled skateboard. You'll get no distance at all, despite the opportunity.
Both of these marketing categories make up what is known as Inbound Marketing. This simply means customers or prospects opt-in to these efforts, through methods including sign-ups, social media, making calls to your company or giving permission for you to call them, and links found in search engines. This is opposed to the interrupt provided by Outbound, or Traditional Marketing tactics like television and radio commercials, cold calls, print ads, mailers, e-blasts and trade show appearances.

Monday, June 22, 2015

David Brinkley Quote

"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."

- David Brinkley.

Thursday, June 11, 2015

Car Dealer Microsite Landing Page History


Are Automotive Microsites New?

Car dealer platform providers have the ability to offer microsites as part of a marketing strategy using their proprietary website software. From my viewpoint, most vendors in the website space do not see the need or the economics for such an offering.

Microsites marketing concepts have been around since for at least 10 years as Ralph Paglia mentioned on the Automotive Digital Marketing community. In 1999 Ralph was an early advocate of microsites and created numerous microsites while working at HAC Group. (Read History)

What makes the WordPress option interesting is that it allows for unlimited content creation and hundreds of free software enhancements. The counter argument is that car dealer platforms are just now integrating blogs and content on-the-fly so they can now compete with the content creation element of WordPress.

The rules of marketing and consumer engagement are changing. The 2009 ASMA study of 34 website platforms revealed that nine automotive website platforms have industry leading platforms for search marketing. This includes content on the fly and fully optimized inventory pages.

We will wait to see, however, if automotive website providers have the insight to create a microsite marketing model within their existing offering. The marketing data that we have collected would suggest that microsite marketing is here to stay and it is an untapped marketing opportunity for car dealers. 

Written by Brian Pasch

Ralph Paglia | President 
ADM Consulting, LLC 
2701 N. Rainbow Blvd.

Las Vegas, NV 89108

http://RalphPaglia.com 

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia

Twitter and Instagram: @RalphPaglia