This is by far the #1 question people ask me. I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?
The answer is simple: I make the time for social media because I think it's important. I believe that business people in general, and marketers especially, have an obligation to do more than just consume content or share other people's content but to become a content creator and to contribute to your work and your life.
This year I noticed a subtle change in the biggest question being asked by content-minded marketers. We were no longer asking: "is content marketing the future of marketing?" We were asking: "what is the future of content marketing?" It's a subtle difference with huge implications…
In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered "Slideshare."
With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network!
Although I just wrote this a few weeks ago, it quickly became my most popular post of the year. Although it's a simple curation list, there is a ton of useful information packed in the 1300+ slides covered in these 25 presentations.
It is also interesting to note which topics performed best…
in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. They were all videos. Check out these top 9 videos from brands who know how to tell an amazing visual story.
A lot of people asked me this year "What is Klout?" Now I know all you "social media divas" out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a higher Klout score. Sorry. None of that here.
I also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I'm not looking to debate the merits of Klout, but to simply explain the tool that it is. (But happy to hear your arguments in the comments?)
This post is for those who are truly looking to understand what Klout is and whether they should pay attention at all.
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included "B2B marketing," the focus of their tweets including the hashtag #B2BMarketing, as well as a variety of social scoring tools using the keyword. I also created a B2B Marketing Influencers Twitter list as well.
When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked "what do I have to say that is unique, valuable and helpful?" And so I created the B2B Marketing Insider to help provide an insider's point of view.
I made a lot of mistakes and learned through a ton of trial and error. But mostly, I looked to experts in the industry who had already blazed the trail ahead of me. So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around.
Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. Here is my collection of 20 quotes to inspire your marketing. One of my favorites: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." ~ Peter F. Drucker
This is another post that I wrote more than 12 months ago but continues to be popular on the site. In this post I define Content Marketing and content strategy. I provide the simple business case for why you need it and also how you can quickly gain success with a content strategy that deploys effective content marketing techniques.
I added this bonus article because I think this is important. Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow's top sales people use social selling to become top performers?
I spend a good bit of my time helping sales leaders with these questions. And I hope this helps you too.